Shop to Help Fight the AIDS Pandemic in Africa

[ 0 ] October 14, 2006 |


If you have a hard time reading the manifesto, it says:

ALL THINGS BEING EQUAL. THEY ARE NOT.
AS FIRST WORLD CONSUMERS. WE HAVE TREMENDOUS POWER. WHAT WE COLLECTIVELY CHOOSE TO BUY. OR NOT TO BUY, CAN CHANGE THE COURSE OF LIFE AND HISTORY ON THIS PLANET.

(RED) IS THAT SIMPLE AN IDEA. AND THAT POWERFUL. NOW, YOU HAVE A CHOICE. THERE ARE (RED) CREDIT CARDS, (RED) PHONES, (RED) SHOES, (RED) FASHION BRANDS. AND NO THIS DOES NOT MEAN THEY ARE ALL RED IN COLOR, ALTHOUGH SOME ARE.

IF YOU BUY A (RED) PRODUCT OR SIGN UP FOR A (RED) SERVICE, AT NO COST TO YOU, A (RED) COMPANY WILL GIVE SOME OF ITS PROFITS TO BUY AND DISTRIBUTE ANTI-RETROVIAL MEDICINE TO OUR BORTHERS AND SISTERS DYING OF AIDS IN AFRICA.

WE BELIEVE THAT WHEN CONSUMERS ARE OFFERED THIS CHOICE, AND THE PRODUCTS MEET THEIR NEEDS, THEY WILL CHOOSE (RED) BECAUSE IT IWLL MAKE GOOD BUSINESS SENSE TO DO SO, AND MORE LIVES WILL BE SAVED.

(RED) IS NOT A CHARITY. IT IS SIMPLY A BUSINESS MODEL. YOU BUY (RED) STUFF. WE GET THE MONEY, BUY THE PILLS AND DISTRIBUTE THEM. THEY TAKE THE PILLS, THEY STAY ALIVE, AND CONTINUE TO TAKE CARE OF THEIR FAMILIES AND CONTRIBUTE SOCIALLY AND ECONOMICALLY IN THEIR COMMUNITIES.

IF THEY DON’T GET THE PILLS, THEY DIE. WE DON’T WANT THEM TO DIE. WE WANT TO GIVE THEM THE PILLS. AND WE CAN. AND YOU CAN. AND IT’S EASY.

ALL YOU HAVE TO DO IS UPGRADE YOUR CHOICE.

The participating BRANDS:

GAP — Product (RED) Apparel
Motorola, in conjunction to U.S. Cellular— The (RED) Razr
Converse — Special Chuck Taylors
Apple — The Red iPod Nano
Emoprio Armani — Product (RED) Watches
American Express — The (RED) Card

PLEASE support this if you can!! Thousands of Africans are dying EVERY DAY from HIV/AIDS!

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Category: Fashion

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