Dear Overmarketers
So one of my biggest pet peeves is to be told something over and over again and it annoys me to NO end. Lately, I’ve been inundated with information from people trying to sell me their products or their party in obnoxious fashion and this week’s sternly-worded letter from is to them.
Dear Overmarketers,
So I know these are some tough economic times (TET for short) (c) Hostess, and people are spending less and less on frivolous things. Gone are the days when all folks needed was a good “sale” sign and they’d rush in. Now are the days when folks see big red “clearance” signs and still say “Hmm… that $4 shirt still ain’t in my budget”. HOWEVER, that does not mean you throw everything you learn in Marketing 101 out the window. Take it from a fellow person who’s career is in Marketing. If there was a Marketing bible, Commandment 1 would say “Thou shalt not oversaturate your consumers, lest they tire of you and find you to be a nuisance.” Sending me 5 emails in a week (looking at YOU, Steve Madden & Victoria’s Secret), does not effective marketing make. It just makes me want to add you to the Land of Abandoned Emails (aka the Spam folder). But since like 1 out of those 5 emails is a coupon, I keep them on anyway. You know I love me some coupons!
Over-reaching your consumers leads to a diluted message and a weaker brand. You become the company that cried wolf. This means you send me crap all the time and when you finally send me something important, I don’t pay attention to it. If yall can bring the amount to once a week, I’d appreciate. Thnx.
And YOU Facebook promoters are the WORST offenders of all. I sweahfo 3 wise men, frankincense, murrh & gold that some of these promoters are about to get defriended by me. Must you REALLY send me 5 invitations AND emails ERRDAY without fail? Some of you are still sending me invites to events at my alma mater (which I graduated from THREE years ago). No, I shan’t participate in your Den of Iniquity. Juking is for undergrads. I just 2-step now.
AND don’t even get me started on the ridiculous amounts of exclamation points and CAPS that these fools use. Why are you HOLLERING at me to come to your party? I got one email that literally said: “THIS IS THE EVENT OF THE YEAR YOU CANT MISS!!!!!!! TICKETS ARE LIMITEDDDDD!!!!! APRIL 15THHHHHH!!!!! APRIL 15THHHHHH!!!!! APRIL 15THHHHHH!!!!!”
1. iHate you.
b. I hate your English teacher
3a. I hate the day I added you to my Friends’ list
IV. I hate the “shift” key that allows you to make exclamation points and I hope your CAPS LOCK key falls off
*Sigh* That email got me so heated that I wanted to go punch an innocent teddy bear.
Anyway, please stop hitting me over the head trying to get me to stimulate the economy by coming to your sweat box of a club and being groped my someone with a gold tooth. If you’d like me to buy whatever you are selling or come to your event, I don’t need to be stalked about it. Your over-eagerness makes me add you to my lists of nuisance and I do quite the opposite and ignore all your emails.
Just saying,
——–
LuvBulletin (Yeah I always got some kinda announcement. Bear with me)
Since I’m the new Chicago Shoe Shopping Examiner, I’m writing about all types of insider info on shoes for Examiner.com. If anyone wants to send me information (or tips) on anything shoe-related (especially related to Chicago), email them to Luvvieblog at gmail dot com. I’m going to be writing profiles on shoe stores in Chicago, store openings & events, special sales and whatnots. If you’re a shoehead, subscribe to my shoe tips! Just put up a coupon for Nine West (store & online).
Category: Letter
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You are gonna side-eye me for this but…
Flooding a previous buyer with announcements is actually a good strategy. In a marketplace crowded with advertisements, an advertiser has to stay top of mind. It doesn’t weaken the brand because, even if you find it annoying, if you’ve bought from them before, chances are you will not relegate them to the spam folder. And, when you do have money to burn, the statistics show you will prolly turn to Steve Madden. Since it takes several interactions before a consumer to act, them hitting you with an email once a week (even twice, if it’s a different email…but once weekly is ideal) is a solid strategy. Especially for email because you might not open every one you get. They want to make sure they reach you. And, if their emarketing software is solid, they are probably only repeatedly emailing those who did not click through, i.e. take action.
Now, this applies to retailers, major brands. NOT party promoters, nonprofits, etc. Party promoters need a once a week strategy, slowly rolling out the ‘draws’ to the event, letting you know space on the guest list is filling up fast, etc. Nonprofits need to promote news and info that is usable and relevant. These are best left to weekly updates.
She who shall remain nameless but you know who she is.
The irony of your announcement at the end of this post…
LOL glad you caught the irony
. But at least I’m not following it up with an email to everyone.
Steve Madden doesn’t send me 1 email a week. They send me 5! I don’t think its solid strategy cuz I tune them out now. I’ve even created a folder for all their emails to go straight in. They are one of my fave shoe brands so I’m gonna buy from them. Not from their million emails though
You need to send this letter to Obama so he can do something about this! You know he can move mountain so stopping spam should be a piece of cake! I’m sitting on four postcards from Loehmann’s, three from Brooks Brother, and 17 emails from Mac!
BTW, thanks for the citation!
Those facebook club messages are the worst
Once a week is more than sufficient… layne bryant must think us big girls got AD/HD, coz they send about 2 a dang DAY!