During the presidential debate, whoever was tweeting for KitchenAid accidentally sent this tweet out:
This is the definition of an EPIC FAIL. It’s so bad that I read that and went “WELP that’s a wrap.” Whoever was tweeting for them made the biggest mistake of their career, and therefore, it might be best for them to go occupy LinkedIn, Monster, CareerBuilder, SimplyHired, Craigslist… ALL of the above. Because they surely just lost their good job with benefits.
There’s so much fail here but I will count two of the ways.
1. The joke is ABSOLUTELY terrible. It’s completely tasteless and even if it wasn’t sent from this account, it’s still pretty offensive. How’re you gonna ki-ki about someone’s loved one dying? President Obama talked about how his grandmother didn’t get to see him in office because she passed 3 days before the election. And this is the wackness that this person thought to tweet.
Even if you’re not a Democrat, be a decent human being. COME ON, MA’AM OR SIR! You’re a jackass for this.
b. If you’re gonna live-tweet something, and it isn’t for your company, sign OUT of Hootsuite or Tweetdeck or whatever social media management tool you’re in that has your multiple accounts in it. The speed live-tweeting means it’s easy to make an error like this. Especially when there isn’t a “are you sure you wanna tweet this here?” button.
This is the fear of community managers everywhere. As someone who also manages social media accounts for brands, I get nervous about this too. But what I do is I saddown on Twitter.com for the ratchet tweeting sessions I wanna do. It helps to make sure that mistake isn’t made.
Really, the mistake itself wasn’t the big problem. Human error happens where you press the wrong button. The REAL reason this is catching hella flacks is because the joke was just atrocious.
I wonder how KitchenAid is gonna handle this. They did tweet immediately after deleting the womp one with:
Ummm… if they feel like giving me a juicer for my pain and suffering and emotional distress from viewing this tweet, I won’t be upset about it. I’m just saying.
O__O Ok I’ma go saddown.
Moral of this story: Don’t be sorry. Be careful.
P.S. the offending tweet was sent by @SherriSue. Sherri, girl. Is your resume together cuz… OOP.