Instagram’s Spam Sweep is Spilling the Tea on Fake Followers
Last week, Instagram posted an announcement that in the coming weeks, folks will see their follower numbers change because they’re doing a spam sweep. What this means is that any accounts that are robots or fake would be deleted from the platform. What it also meant was that all the people who have bought followers will see a sharp decline in their follower numbers.
Dear everyone who bought Instagram Likes. IG is cleaning up spam followers in next coupla days. Sorry for your bad investment. OOP.
— Awesomely Luvvie (@Luvvie) December 10, 2014
Let me pause here to say YES, people buy social media followers. They do it because everyone knows that social media is officially currency so the higher numbers you have, the more important and popular you seem. It’s a shortcut that I am vehemently against because it means absolutely nothing. And the need for notoriety, whether real or not is sad.
Being thirsty for perceived influence is not a good look because when people realize it, egg on your face. It’s a waste of money for fake amplification. Having 20,000 followers doesn’t matter is 15,000 won’t buy from you, click a link or even engage with you in any way.
I also blame the business and PR people who place emphasis STRICTLY on follower numbers, instead of numbers that are backed up with engagement. Because those are the people being tricked by folks who might have 7-figure followers, but only get 20 likes per pic.
Today, Instagram did the spam sweep and everyone lost some number of followers. I was at 12,900 last night and I’m at 12,500 now (Instagram: @Luvvie). The rate of followers you lose needs to match the number of followers you had. So *carries the 1, adds the 5, divide the 8* I lost about 4% of my followers.
The more followers you had, the more you would have lost in this sweep. But the PERCENT of followers you lost should be between 5-10%. Anything more than a 10% loss deserves incredible side-eye and it probably means you didn’t get there honest.
Needless to say, I’ve been making it my business to find out who’s lost a huge chunk of their following with this sweep. Y’all know I’m petty. A whole lot of folks’ business is being told here. Who bought followers?
Well, MASE! BallerAlert peeped it and his account is now deleted. Mase Bertha (formerly of Shiny Suit Enterprises, formerly of sidekick to Diddy, formerly a man of the cloth) went from 1.7 million followers to 270,000.
GAAAAHHHTTTDDAAMMMBBB!!! Those comments are gon slay me! “Yooo did Diddy take your follower count too?” I AM #CRINE! But yeah, Uncle Mase went and spent all this money and his currency got wiped out just like that. It’s like someone paying for some clouds so they can sit on it. Chile… good day.
Mase’s Instagram account is now deleted. He must be ‘shamed. Also, Akon went from 4.3 million followers to 1.9 million. WHOOOO! The tea is too sweet! I need a refill. All these folks getting caught up in the InstaRapture.
Someone created a chart of the top 100 Instagram accounts, and the number of followers they had yesterday and what they have today. It confirmed my assessment that 5-10% is the normal rate for followers lost in the sweep.
The moral of this story is: do not buy fake followers on any social media platforms. 1. It ain’t even that serious. b. do the work to grow folks organically and iii. Don’t be the butt of all our cackles because we will find out if you try to cheat your way to influence.