Instagram’s New Terms of Service is a Fail
I joined Instagram September of 2011 just so I could hold down the Luvvie username. Between then and July 2012, I had uploaded just 2 pictures, and one of them was of my socks in the “rise” filter. And then July happened and I went to LA and decided to start Instagramming more so I logged on and saw that I had 1,300 followers. Cool! Surely no one wants to put up pics and have 0 folks see them. Anyone who says they do is a LAH and they need to admit their narcissism.
Ennehweighs, fast-forward 5 months later and I have 169 pictures on my account. A bunch of them are pics of my shoe game and then the rest are random. I’ve since deleted that picture of my socks, because even though I was being sarcastic with that pic being my first one, it had to go.
But I’m finally a fan of the service. FINALLY. Until yesterday, when I heard about their new Terms of Services.
Facebook recently bought Instagram for a smooth $1 billion. And we all knew a change gon come. First, it was in the form of Instagram accounts being viewable online. I didn’t mind that. But we all knew they were gonna try to monetize it. We just didn’t know how, outside of ads. Well, now we know. Lemme lay out two of those CRAPPY ways.
Instagram can use your pictures for ads and not say they’re ads.
What does this mean? It means you can post a picture on your Instagram account and then see an ad using that picture on Instagram. And you can’t say a gahtdamb thing. It doesn’t matter if the picture is of your baby or anyone else.
“”You hereby grant to Instagram a non-exclusive ROYALTY-FREE, sub-licensable, WORLDWIDE license to use the Content that you post.”
Who should be most concerned? EVERYONE. Parents, especially. It means that adorable picture of the apple of your eye can be used by Instagram. And everyone else? It means the things you capture for your friends to enjoy and laugh at can be used to hawk random crap that these folks deem fit. AND you might not even know.
That’s that ish I REALLY don’t like. But it gets worse.
Instagram can SELL your pictures without compensating you.
Even beyond the ads within Instagram, your pictures can be sold to companies for their use in whatever commercials and ads they feel like it.
So all those pictures of shoes I’ve posted? They can be used for ads by the various shoe companies. Converse would have a field day with my doggone account. I’ve posted so many pics of my Chucks.
Who should be most concerned here? Everyone, obviously, but the folks who stand out to me are photographers, celebrities and even bloggers.
Photographers make a living off the images they capture. Posting them on Instagram is great to show off their work. If Instagram starts selling their pictures, they’re losing money by the droves. Instagram is basically making itself the new iStock Photo and those whose careers depend on being compensated for their images will be taken advantage of. NOT COOL.
And then celebrities. Their images are worth more than the rest of ours because as public figures, they get compensated for just being them. If a celebrity’s picture is taken while they’re rocking a name brand or are in a certain store, can that brand or store then pay Instagram to use that celeb’s image for their ads? Probably. And there will be hell to pay.
For bloggers, I can see this coming to bite us in the yansh too. All those brands who always want to pay us in “exposure” will have a field day here. If we post pictures of us using their products, they might be willing to pay Instagram for them instead of us. We will be saltier than the Pacific.
NO MA’AM! None of this is cool or fair. This is greed at its worse and we’re all being taken advantage of here by Instagram, and really by Facebook, which owns them. Mark SUCKerberg (yes, I’m 5 years old) and team are trying to make their investment back but this is an awful way to do it.
Instagram is basically saying “In exchange for your free use, we gon sell ALL your shit, not give you money for it and you can’t e’em do nothing about it. You mad? Delete your account.”
Well, folks might have to do that.
Instagram might have jumped the shark and I expect a lotta people will be jumping ship. I was really starting to like it too. And then they’re gonna go and do this to us. I haz the disappointments.
HOW DARE THEY??? I’m not ok with these changes. Because they’re crappy and terrible. And they’re leading us all to an era where we will have no control over any of the content we ever put up. And that’s not even remotely fine.
So what are your thoughts? Are you gonna be deleting your account or sticking with Instagram? Talk to a G.
I won’t be deleting my account yet. I wanna see how this will play out. But in the meantime, I might be better and put up nothing but tweegrams lol.
Here’s other pieces you can read for more info on this Terms of Service-Gate:
Instagram’s New Changes Are Causing Some Users To Say Buh-Bye! – Divas & Dorks
Edit: Instagram heard folks loud and clear, and they’ve written a blog response on what these new TOS REALLY mean. Apparently, their legalese was terrible and led to wrong interpretation by, well, everyone. Read Thank you, and we’re listening on the Instagram blog. This is their “OOPS! We fucked up!” post.