What Happen With That Cover, Atlanta Voice? Why It Happen?

Chile, today’s cackles have been provided by the Atlanta Voice, and I blame/thank Jamilah Lemieux for bringing it to my attention via her Instagram account. The newspaper’s latest issue cover is below. Read it and howl.

Atlanta Voice FAIL

After I finished cackling like a hyena in Prideland, I went “Nooooooooooooo!!!” And then I hollered some more because HAAAAAAAA!!! WHAT HAPPEN? WHY IT HAPPEN? Who failed English? I have so many questions.

Did the copywriter not make it into the office because of the snow? Was their gmail down so they couldn’t get someone else to do the work? How did this cover get printed without anyone catching this epic fail? Even beyond the spelling is the random capitalization. They didn’t even TRY! The proof passed hands and everyone was all “Yup. Looks right.”

I can’t even focus on the story of their Snowpocalypse because I’m too busy laughing until tears fall out my eyeballs. I guess folks tweeted them about the error so they offered this up:

Atlanta Voice Tweet

Yes. PLEASE do better because this is a shame. Even a quick run through Microsoft Word coulda caught this mistake. Did someone get their “look it over” privileges revoked? I know we all make mistakes but this one is so careless. THE DOGGONE COVER!

I mean for real. This looks so amateurish that you wouldn’t think this is a publication that has existed for *counts on fingers* 48 years. Oh, Atlanta Voice.

I woulda told whoever was responsible for this to go sit in the corner because they had ONE JOB.

fail failed gif

What I do know is I’m about to be walking around asking people “Why it happen?” for no reason. See? This is how I pick up bad habits and say stuff like ALPHETS (outfits) and SELF OF STEAM (self-esteem). At least this time, it wasn’t Twitter’s fault.

So what tips do y’all have for the staff of the Atlanta Voice so this won’t happen again?


Edit: They made a correction on the website.

AtL voice correction

“Why It Happened?” So close, yet so far.

How you gon win when you ain’t right within, Atlanta Voice? SMDH.

Comments on this entry are closed.

  • Tracey February 4, 2014, 1:07 pm

    Wow! It would’ve been better to just make the headline, “…See what had happened was….”

    • klud February 4, 2014, 1:23 pm

      See, what had happen, was…

      • Tracey February 4, 2014, 1:24 pm

        Flubbed my own joke. Think the Atlanta Voice will hire me?

        • English Teacher February 4, 2014, 1:38 pm

          No, you were right. It IS “what had happened was…”

        • QueenSista February 4, 2014, 2:11 pm

          Why it Happen?

        • yourmomzzz February 4, 2014, 9:50 pm

          you are all wrong. it’s see, whaa had happen whaa… (no s and the whaa and whaa are the same.


        • BlackConundrum February 6, 2014, 8:24 am

          All wrong. Its written phonetically: whahadhappen wuuz. Standard spelling and grammar need not apply.

        • BlackConundrum February 6, 2014, 8:27 am

          Slight addendum, wathadhappen wuz is also acceptable.

    • Choc February 5, 2014, 9:11 am

      LMBO!!! Perfect!

  • laddibugg February 4, 2014, 1:08 pm

    Someone is writing like they speak, and forgot to code switch I suppose.

  • Kalena February 4, 2014, 1:10 pm

    Ugh…even the capitalization is all wrong. They could at least be consistent.

  • Ria February 4, 2014, 1:16 pm

    Can they get some points for spelling debacle correctly?

  • Nicole Henry February 4, 2014, 1:27 pm

    I just thought it was GA speak…. Whut it do, shawtie???!

    • Christy February 4, 2014, 2:43 pm

      ROFL!!! This had me on the floor!!!

      • Lurker February 4, 2014, 7:07 pm


    • Sara E. February 5, 2014, 1:57 am


    • i'm sleep tho... February 5, 2014, 10:35 am


    • EmilyD February 6, 2014, 10:21 pm

      I am CRYING!

  • Deja February 4, 2014, 1:27 pm

    Their retraction article will be called, “Why It Happen?”…Why It Happen?

  • Margaret February 4, 2014, 1:39 pm

    What’s going on with the random capitalized words in on the cover? The only thing missing is a few random hashtags. Tomorrow’s paper will read “Who did It?” “Why they Did It?”

    • Lanene February 4, 2014, 2:12 pm

      More like, Who Done Did it? Wth DID they done did it? LOL!

      • Anna Renee February 4, 2014, 7:25 pm

        HAAA!! Now dats dat ebonics dat I love to speak!

      • mariam February 5, 2014, 12:36 am

        they done did it Lol

      • Ann Marie February 5, 2014, 5:38 am

        wha it be Done been did?

    • Denise February 4, 2014, 6:56 pm

      Who done it? Why They do it?

  • Marsha S. Haneiph February 4, 2014, 2:02 pm

    What part of the Caribbean did the writer come from? Those verbs are as green as limes from Trinidad. *cackle*

    • Crissy February 4, 2014, 3:55 pm

      Ent?! I was just thinking the same. Bunch of Trinis working at The Atlanta Voice.

  • kenz February 4, 2014, 2:10 pm

    all i heard was Ricky Ricardo’s voice yelling at Lucy “WHAA HAPPPANN”

  • milaxx February 4, 2014, 2:16 pm

    ATL just needs to chill until springtime. The winter has not be kind to them and the rest of the nation is cackling far too much at their expense.

  • howling February 4, 2014, 2:33 pm

    WAIT – did anyone go to their website? they made a slight change/attempt to correct. i am HOWLING!


    • Christy February 4, 2014, 2:46 pm

      And they STILL haven’t caught the random capitalization?!?! Truly, someone needs to be in a corner…meanwhile, I’ll just laugh!

      • Meredith February 5, 2014, 1:05 pm

        That’s what’s bothering me the most now. You took the opportunity and time to correct it, yet they STILL missed a blatant error…smh. Mess…

        • Pete February 5, 2014, 4:55 pm

          Still missed ONE blatant error? The whole second sentence isn’t even a question? They hardly fixed it.

          It should read:

          What happened. Why it happened. Can it happen again?

          OR, probably better given the placement:

          What Happened
          Why It Happened
          Can It Happen Again?

          It’s not rocket science.

    • That Dude February 4, 2014, 8:31 pm

      I’m so mad that its now: “What happened? Why It Happened? Can it happen Again?”

      Because that’s a complete fix…bless their hearts. O__O

  • Nicole February 4, 2014, 2:43 pm

    Wait a minute…… Was it really called Winter Storm Leon???? Chile please….

    • Kwan February 4, 2014, 5:57 pm

      I AM DYING over that!

    • i'm sleep tho... February 5, 2014, 10:36 am

      lmaooo not leon tho

  • Talie February 4, 2014, 2:52 pm

    “What Happen! Why it happen!” sounds like what my Haitian mom screamed at me after my many terrible report cards back in the day… :-/

  • deejai February 4, 2014, 2:56 pm

    hey it happens. long nights, deadlines, some shit falls through the cracks, even on covers. I’m more upset they used reverse type on white… horrid.

  • MrsDBo419 February 4, 2014, 2:57 pm

    See in my head I didn’t even get it, until I read what you wrote I said happened, lol. I was like Damn I’m as dumb as they are, ctfu.

  • Margaret February 4, 2014, 3:01 pm

    Now that I think about it…maybe the editor was still stuck on the highway.

  • ayah February 4, 2014, 5:26 pm

    Naw man, must be a whole heap o’ Jamaicans working at that paper. That’s exactly how we talk! I’m over here *deadin’ wid laugh”!

    • Pash February 5, 2014, 10:16 am

      Lol. That’s what I thought. I even read it like we, then I realised ah nuh so it go!

    • Leo the Yardie Chick February 6, 2014, 4:53 pm

      For real! Like seh a dem Yaad blog dem deh pon.

      • MissTish September 29, 2015, 1:55 pm

        You and Pash sound like the beauty parlors on Flatbush Ave. Even when 60% of the grammar goes right over my head, the convo is funny as hell!

  • HBSQ1 February 4, 2014, 5:32 pm

    It looks like someone typed the cover text AND the edited text on their blackberry. :-/

    “What happened? Why It Happened? Can it happen Again?”

  • Margaret February 4, 2014, 5:38 pm

    I REALLY wish they’d ended it with “What Is we Gon’ do?”

    • Kwan February 4, 2014, 6:15 pm


    • Briana February 4, 2014, 8:06 pm

      #Dead #ByeFelicia LMAO

    • i'm sleep tho... February 5, 2014, 10:37 am

      dead and fucking buried

    • Randomly Jazzy February 6, 2014, 5:07 pm


    • YvMarie February 7, 2016, 9:18 am

      That’s Brilliant!!! LMAO!!!

  • s. badiyah austin February 4, 2014, 6:26 pm

    the copy editor was still out on a “snow day”…

  • James February 4, 2014, 7:21 pm

    Well, you don’t have room to talk. Your article is written even worse than the front page of that publication. So I think you should sit down… in an English class.

    • Luvvie February 4, 2014, 7:22 pm

      You must be the editor. Aawwwww.

      • Anna Renee February 4, 2014, 7:32 pm


      • Marki September 29, 2015, 4:06 pm

        No this muthaf.. ((sigh))
        I’mma James to take all of the seats. All Uv’Em.

  • Gayle February 4, 2014, 8:00 pm

    So maybe I shouldn’t correct my lovely girls (2nd grade, native Arabic speakers) when, after I give directions for an assignment, they ask me, “what do Miss?”……there is a job for errrrrrbody sumwhere!

  • Calvin February 4, 2014, 8:29 pm

    “ALPHETS (outfits) and SELF OF STEAM (self-esteem)”

    I laughed so hard I had an outer body xperinse.

    *out-of-body experience. Luvvie will NOT catch me slipping!

  • Ella February 4, 2014, 8:41 pm

    We all make mistakes. We know this (in my Smokey voice).

    BUT I always wonder how these people get hired for such high levels of wonderful, and let something like this escape their notice. Maybe I should call ’em and let ’em know my gmail is always monitored 😉

  • Sheabudda February 4, 2014, 8:44 pm
  • Reese24679 February 4, 2014, 8:45 pm

    This was a guest editorial piece by Fantasia.

    • KDS February 5, 2014, 12:58 pm


  • Merissa February 4, 2014, 11:37 pm

    Your grammar can use some improvement too.

    • Harlembrotha February 5, 2014, 11:20 am

      Thank you! I thought I was the only one who noticed. “Woulda” and “coulda” are not words (would have and could have, are correct). Also, “copy editors” proof headlines, not copywriters (they write advertising copy).

      And even after the Atlanta Voice corrected their headline on their website, it was incorrect to write, “Why It Happened?” That’s a statement, not a question and doesn’t need a question mark at the end.

      • Flyy February 7, 2014, 2:16 pm

        You noticed all of that, but didn’t notice this is a humor blog and not a news publication?

        Oh ok.

  • Charles February 5, 2014, 10:23 am

    Did they hire this guy as the headline editor?


  • Tamika Washington February 5, 2014, 11:23 am

    Look, folks. What’s the big deal. This is just Ebonics. Atlanta is all about Ebonics.

    • YvMarie February 7, 2016, 9:24 am

      ATL is a whole nother country w/their own language.

  • Brenda Turner-Jordan February 5, 2014, 11:39 am

    We have all come together on a trivial element of writing I really love it when we bash each other better than they do? Wow!

  • TheMochaPeach February 5, 2014, 12:20 pm

    As an Atlantan, I am appalled. As an English PhD, I am ashamed. But it appears that someone named “Holly Yan” is responsible for this article. Let’s pray that English is her second language or something, hence the troubles.

    BTW: That ice condition we had..I can’t even laugh at that. I just live here..*sigh*

  • Annette February 5, 2014, 12:24 pm

    My question is how will you make sure it won’t happen again. The thing is I don’t think they realized there was anything wrong about it. If The Altanta Voice is about Ebonics then they need to mention it somewhere in the fine print.

  • Joel February 5, 2014, 1:55 pm

    Even with the correction, would “Why It Happened” really be a question or statement? “Why Did It Happen?” is a question. “Why it happened” is not.

    • YvMarie February 7, 2016, 9:26 am


  • Tom February 5, 2014, 7:37 pm

    The only thing missing from the headline was:

    Someone set us up the bomb.

  • Simone February 5, 2014, 11:00 pm

    I’m so glad that I was sitting at home reading this because I HOLLERED thru the ENTIRE read! “Self of Steam”!!! I wasn’t ready!

  • Tom February 8, 2014, 11:32 am


  • Nikki April 7, 2014, 3:59 pm

    what had happened wuzzz.

    and WHY is the “correction” still jacked? I’m ready for a new job and a move to ATL, and am presuming there are lots of openings at the ATL Voice for ANYBODY who can read and write English. Where do I send my resume?

  • LadyNa September 30, 2015, 9:19 pm

    what snow…!?!